Label Rouge is the Traditional Artisan label for France established in 1965 as a direct response to the industrialization of poultry farming.
Since the birds are slower growing and bred to forage actively, they yield a particularly rich and flavorful product. However, they require additional feed, longer growing times and increased pasture management (owing to their 100% open ranging and higher predator losses) and therefore cost more than their Cornish Cross cousins.
The standard has the following requirements:
Hardy breeds, selected for the quality of their meat and their slow growth (golden or black feathers).
Notting Hill uses Red Rangers, bred from birds imported from Brittany and Burgundy.
As soon as their feathers are fully developed, the fowl are let outside and allowed to roam free on large grassy and/or shady areas comprising:
Unlimited range for traditional chicken reared “in total freedom”.
Notting Hill birds are in open coops with 100% Free access to pasture and woods… they are not caged in any way.
100% access to Pasture/Woods for forage.
Their feed must contain at least 75% cereals grains during the fattening period.
Notting Hill uses Certified Organic grains from Country Side (No Soy).
Age at Processing
Label Rouge traditional chickens are not processed until they reach an age ranging between 81 and 110 days - this is at least twice as old as a standard chicken.
Notting Hill will begin processing at 12 weeks / 84 days.
Wow, these birds are goooood. Every time I have shared them with family and friends, I have always gotten complimented on the taste and quality of these birds. Highly Recommended. B. Wright
12th Sep 2012